I can’t resist sharing my thoughts on The Anti Gym.
I have not read the entire site so forgive me if some of my info is not dead on…
Here’s some background on The Anti Gym (before you go to their website which looks like a soft core porn site):
— Their motto: “Have sex with the lights on.”
— The owner wears a shirt that reads, “NO CHUBBIES”
— During your workout you might get handcuffed to the treadmill.
— You’ll be interviewed for the privilege to work out there.
— They throw cupcakes and Twinkies at you (literally) while you work out.
— They have super hot, stripper like girls, dancing on boxes while you work out.
— You might get urine tested to see if you had any ice cream last night!
— The owner runs around the gym screaming stuff like, “You gotta pick up the pace if you ever want to wear lace,” or “You gotta pick up the pace if you want a girl who wears lace,” or “You’ll never get a hubby if you’re chubby.” It goes on and on… pretty funny stuff actually.
— It’s the only gym in history that does not discourage alcohol and marijuana use as part of a healthy lifestyle.
— Their meal plans include favorites like pizza, steak, and even pot pies. They say, “We know you don’t actually like tofu.”
— The owner offers people who call in with hate calls, death threats and law suit warnings, $1000 to come down to the gym to show that they are in shape, as they claim, and not fat or chubby. If proven “guilty” then Michael, the owner, donates the $1000 to charity – www.getphysical.org
You really have to go to The Anti Gym website and watch Michael’s commercials and T.V. interviews… personally, I got all fired up after watching them, but I can see why people hate this guy in Denver Colorado! All I have to say is that this guy has BIG balls!
It’s not the approach I take, have taken or will ever take but if it gets even ONE person fitter and healthier then that’s great.
1. The Anti Gym hates excuses. So do I. Excuses are for the weak and people need to stop super-sizing their orders, get off their butt’s and stop making excuses. I always question obese clients who say, “I don’t want to lose weight,” or “I’m happy with myself.” I’m not overweight so maybe I should not be talking but I find this hard to believe… perhaps the truth hurts?
2. The Anti Gym does not sugar coat the truth on the obesity epidemic. Our nation is 61% sloppy, lazy and chubby. It’s out of control. Nobody is being held accountable and people hide in a field of excuses and a kitchen of gluttony.
I agree with the AG on this point. “How can you truly agree that it is tolerable for America to be fat?” And to make matters worse, is it acceptable to pull youth into this disgusting behavior?
In my opinion, parents should be CHARGED fines of $50 for taking their kids to McDonald’s and $100 if they let their kids super-size their meals!
Not enough money is being spent on nutritional education. I think it’s interesting that the same angry chubbies and “bearded ladies” (the site talks about) who are protesting against the AG are the same ones buying wacky exercise gimmicks from late night infomercials…
…the same people who are looking for an easy way out are the ones causing a stink when they are told the TRUTH about their weight problem by an obnoxious bald guy (don’t worry Mike, I think the bald looks good on you).
3. I think (and hope) Michael’s intentions are genuine and that he has the obese persons best interests at heart/strong. Only he can answer that. Michael believes in accountability so I’m sure he does not mind being held accountable and questioned by his fellow trainer.
4. The Anti Gym knows what it stands for and (hopefully) believes in the message it’s sending. The message is only as strong and credible as the messenger. I’m not going to say if Michael’s marketing is right or wrong but I will say that if people sense he is not TRULY committed to helping obesity then he will lose his integrity and influence.
5. Results only matter. It would be interesting for Michael to compete against another professional fitness trainer. Take 10 of his clients and 10 of my clients and see which group gets better results in 12 weeks from now! I would gladly accept the challenge 🙂
6. I want more testimonials. I had a great time reading the Pillow Talk section (testimonials) on his site but was a little disappointed when I didn’t see any Before and After pictures, any contact information (to boost credibility) and only SEVEN testimonials… (sorry if I missed something). If I was the owner of The Anti Gym, I would be building my business around client success… not around the controversy I’m stirring up in the media etc… It just goes to show there is no “one size fits all” way to motivate.
7. I don’t know Michael’s background or story, but I would be interested in knowing what he was doing to help the obese before he opened the Anti Gym… please post below if you know. I’m genuinely interested.
8. Is the Anti Gym really any different from any other gym? People join gyms for ONE reason – to get results and to make friends (social component)! The gym industry has a 60% failure rate in the first 3 months unless the person is seeing results. To get results they use the exact same methods of any high quality trainer at any other gym: Weight training, body weight training, interval training and nutritional counseling.
More importantly: Structure and progress, proper technique, variety, motivation, intensity, consistency and commitment. These are things you can find in any reputable fitness club.
9. The new definition of “chubby…”Michael has come up with his own definition of “chubby,” which is, “A person who is lazy, makes excuses and blames others for their behaviors.” That’s fine but he should put that on the back of the shirt he wears because the reality is this: The word “chubby” is a physical description of 99% of the population, not a mental description. So if he is trying to rewrite a term, he should make an effort to go to the other end of the world to explain himself, or I question his motives for helping others… I trust Mike and his team are not trying to boost their own egos. Great way to make me curious but this can result in loss of credibility to many if not explained.
10. The AG site is a little too vain and obsessive about “looking sexy” for me… Life is not all about looking “sexy” and “hot” although that appeals to a large market. The truth is… there are millions of people who are “sexy” and “hot” and even super fit who are NOT happy with themselves… maybe you are one of them? Happiness is not a result of what is on the outside. It can be a starting point but it will NEVER be an ending point.
10. The reality is this. Any reputable fitness coach or gym, including the AG can bring all the training knowledge, marketing, hype and whatever else… but the INDIVIDUAL must TAKE ACTION and DO IT. You must bring one thing to the table that no gym can do for you – that is “JUST DOING IT.” You, still, must do the work! No trainer, no piece of equipment, no website, no gym, no Twinkies, no handcuff, no urine test, no hot stripper, no $1000 can do the work for you.
I applaud the AG for TAKING ACTION and attacking the obesity epidemic. I look forward to hearing more success stories from their “lifestyle boutique.”
Vince Del Monte
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