The Bad and Ugly of 12-Week Fitness Contests
By Vince On September 7, 2009
Under Featured Post, Miscellaneous
12-week fitness transformation contests have been incredibly one of the best ways to motivate you to get into great shape.
But there is an ugly side to some of these contests…
Not everyone follows through and completes the transformation contest.
Many people are uncomfortable taking their before and after photos and embarrassed to share those pictures with the rest of the world.
People who enter transformation contests that run for 12 weeks seem to fall into one of three categories:
1) 90% entered the contest, but they lost motivation before it was even over. They DROPPED OUT and usually felt bad about themselves afterward. They felt like failures or worse… they were devastated and became indifferent about fitness by adopting an “I don’t care anymore” attitude (the most harmful attitude you can have).
2) 7% would say the contest was exactly the kick in the butt they needed to focus their energies for 3 months. In 12 weeks, they got in great shape, maybe even the best shape of their lives. But when the contest ended, they lost motivation, they lost their physical peak and they REBOUNDED so fast, it was painful to watch.
3) 3% of the people got more motivated than they’d ever been before. The 12-week contest was the catalyst for a long term life change. They got in the best shape of their lives and they stayed in shape afterwards. All the people in this top 3% group were WINNERS, even if only one person could win the contest.
- What’s the difference between these people?
- What must you do to be in the top 3%?
- How can you achieve your short term goals, and make those results stick?

(left to right – me, Jon Benson, Scott Tousignant, Fabrice Rinaldi on a cruise January 09)
The answer is simpler than you think:
The top 3% who achieved long term results did NOT force new behaviors with willpower…
They also did NOT rely purely on the external reward factor such as a prize.
The top 3% worked hard physically and took advantage of the external leverage and accountability that the competition provided. But they didn’t stop there. They also worked on the inside and trained themselves mentally as well.
If you immersed yourself in a program of “mental training” and “mind re-programming” at the same time as you started a physical fitness program, it would unleash your maximum success potential.
It’s for these reasons that I give two thumbs up to Scott Tousignant’s unstoppable fat loss transformation contest, which starts on Monday September 14th.

Scott T (left) and I before boarding our cruise
The Unstoppable Fat Loss Contest is unique because there’s no need to feel anxious about before and after pictures. There are none required.
Instead, it will be judged on your mindset and motivation transformation and it will teach you how to make a mindset change and turn that into a permanent physical change.
If you take the time to work on your mind, then whatever physical transformation you undertake in the future, you’ll get the most out of it, and the changes will stick.
The Unstoppable Fat Loss transformation contest is designed to create key mental shifts that take place deep on the unconscious level…
Ask any psychologist, hypnotherapist or neuroscientist and they will all tell you the same thing: the non-conscious mind is where true change takes place.
Your actions on the outside are merely a reflection of what’s going on inside:
What goes on inside? More than you can possibly imagine:
- Long held childhood programming
- Your belief systems (unconscious programs that run behavior)
- Your values (an important type of belief)
- Your ability to control your mental state
By entering the Unstoppable Fat Loss transformation contest, you’ll learn how to master all of these vital aspects of the INNER GAME.
The 97% who failed did not understand that long term changes do not come from willpower – they come from changing the unconscious programming. Willpower only initiates a new change, it doesn’t make it stick.
HERE’S HOW THE CONTEST WORKS AND WHAT YOU NEED TO DO NEXT:
* To enter, go to:
=====> UnstoppableFatLossChallenge.com
- There is a purchase, but unlike some 12 week contests, it’s NOT supplements. You get something infinitely more valuable that will last much longer: A program that teaches all the inner game secrets that I explained above.
- You will listen to Scott’s “Unstoppable Fat Loss” MP3 audios and apply the motivation and “mental game” strategies you learn.
- You will provide feedback about the how you are applying the motivational strategies into your day.
- The contest begins on: September 14th.
- Winners will receive a prize package which includes.
=> my No-Nonsense Muscle and 6 pack abs 9 disc dvd set
=> Tom Venuto’s Body Fat Solution (paperback book)
=> Shawn Phillips Strength For Life (paperback book)
=> Joel Marion’s Cheat To Lose Diet (paperbackl book)
=> Jon Benson’s 7 Minute Muscle
=> Prograde Supplement Platinum Package
and several other prizes.
This might be the first true innovation in the fitness contest arena since Bill Phillips launched his hugely popular
transformation contests more than 10 years ago.
I’m sure this type of challenge will get even bigger in the future, and surely it will be imitated. But today, you have a chance to enter this one of a kind unique mindset challenge.
Never again be a drop-out or rebounder. The challenge begins Monday, September 14th and there’s still time to join by visiting:
=====> UnstoppableFatLossChallenge.com
Vince Del Monte